CIAM vs IAM: Which One Do You Need?
Deciding between a CIAM and IAM solution depends primarily on the needs of your business and the nature of your user base.
IAM solutions are typically suitable for businesses that need to manage the access and identities of internal users. This includes employees and contractors who need access to corporate applications and IT systems. IAM solutions offer moderate user experience and performance, integrating primarily with internal HR and ERP systems.
CIAM solutions, however, are designed for businesses that need to manage the identities and access of their customers. With the capability to handle massive user bases and offer high-quality user experience, these solutions provide multiple identity options and comply with global privacy and data regulations. They seamlessly integrate with various systems including CRM, CSM, DMP, analytics, internal IAM, payment solutions, and marketing tools.
In essence, the choice between CIAM and IAM depends on whether the users are internal or external, the scale at which the solution needs to operate, the level of data privacy required, the user experience desired, and the systems that need to be integrated.
Conventional IAM starts to show its limitations when individuals outside of the organization need to be integrated. In contrast, CIAM solutions are specifically designed to manage access and identities for large numbers of external users, delivering a robust user experience while meeting compliance requirements for data privacy and security. Thus, the choice of IAM or CIAM should be dictated by the specific needs of your business and the nature of your users.
Anish Karkare, MajorKey Solution Advisor